Building a design collection – challenges and opportunities
Click to enlarge images
2018 marks my 15th year of designing wearable art in sea glass. It all started with hair accessories and my desire to revive the art of hair jewelry. But I quickly learned that this would simply not be enough. In fact, it was just the tip of the iceberg.
Reflecting on the challenges of building a collection of designs, I have learned the importance of striking a balance between the core of the collection and the need to meet the demands of returning and new clients. I recently had a conversation with a patron who expressed her frustration with finding jewelry that she loved and then returning to find that the artist completely changed creative direction. On the other hand, a large segment of regular customers expect to see at least one new thing each time they show up at your studio. I do try to listen to my customers and as such, have built a robust collection that speaks to both groups.
By way of example, barrettes, brooches, and earrings are essential parts of the collection. New items include a wide variety of pendants and bracelets. Niche items include eye glass holders, convertible pin-pendants, button covers, and sweater guards. In the past year, I have introduced “Bottleneck Beauty” pendants that are a “limited edition” simply because of the rarity of the old bottlenecks. I have also introduced a variety of new bracelets to appeal to a more contemporary palate. Using leather cuffs as the base, I am finding this look to attract a more hip crowd to sea glass which is often considered “traditional.” I have also introduced a very “light” wire bracelet that is easy to wear and very flexible. This seems to appeal to a more mature customer due to its easy-to-wear feature. The button covers were the idea of a male visitor to my studio and now I call this the unisex collection!
Whether its new items, designs, colors, materials, or just the way the work is presented, it is important to strike a balance between your look (or brand) and the ever evolving expectations of art lovers. I am imminently grateful to my base of clientele who have helped me evolve and grow the collection for the past 15 years.
Click here for info about Jacqueline Ganim-DeFalco
